Wednesday, May 5, 2010

Tim Richardson - Friedrich Gray installation RAFW

Following on from his film for Friedrich Gray's 2009 collection, Tim worked with the Urban Future Organization to create a show installation for Friedrich Gray's RAFW show. The installation was designed to refract the lighting of the space and multiply the reflections of the models on the catwalk...










Friedrich Gray 'Refraction' Collection 2010 - Catwalk Installation

For the show I decided to create a kind of mirrored 'image machine'. A unique faceted chrome sculptural installation that multiplied and reflected the catwalk models - enhancing the presence of Ben's collection in the space.

To design and construct the installation I worked with architect Tim Manning. Tim works with computer software that meant we could model the installation in 3D. The modeling program enabled us to use state of the art laser cutting technology, making the structure largely self supporting so installation in the catwalk space would be far simpler.

Ben loved the approach - feeling that it complimented his use of layering and transparency within the collection.

Tim Richardson
Sydney, NSW, Australia
Title is a Boutique Agency representing an elite group of photographers across South East Asia www.titleartistmanagement.com